THE BRAND BUILDING BOOTCAMP tm
A Complete Brand
Transformation
in 30 Days!
Stop talking about 'speeds and feeds' and start connecting with prospects.
Asaf Bochman & Arthur Germain
Sound familiar?
Marketing campaigns are peak cringe?
Grappling with how tell your MSP story?
IT Channel marketing looks and sounds just like everyone else?
Struggling to communicate why customers should choose your MSP?
Your Problem is a Lack of Brand
A strong brand lets you stand apart in The Channel, increase profitability, and build greater customer loyalty.
Become a “Category of One” instead of another competitor in a sea of same-old brands. If you want to become memorable and stand out in the Channel, this Bootcamp is perfect for your brand.
"Arthur is great at helping business owners be better brand tellers because he is an unparalleled brand listener. He patiently led me through an analysis of what makes my company different and awesome and drew out things I hadn’t even thought of before, but which were nevertheless true and resonant with the people I want to attract to my business. Recognizing that every business is unique, Arthur has an innate ability to draw out what specifically makes a brand different. The end product Arthur and his graphics partner Asaf developed was a carefully crafted proposition, logo and website that positioned me legitimately as a 'category of one'. That’s the field I want to play on!”
Owner & President,
Harbor Sales Management
Stand Out in the Channel
The Brand Building Bootcamp is a focused workshop where we reimagine, refresh, rebuild and relaunch your entire brand including:
Revitalize Your Brand in 30 Days
No Wasted Time
We work quickly with you and your team to capture your brand promise and transform it into a strong story with knockout visuals to match.
Connect Content & Audience
Then we develop brand marketing outreach tools that you can use immediately to connect your reimagined brand story with your target audiences.
everyone on the same page
Walk away with all the tools you need to connect and share clear, relevant messages with your target audiences and stakeholder groups.
increase the bottom line
Charge premium pricing, attract loyal customers and stand out in your industry!
Our Simple Process
Forget the days of convoluted rebrands. We ensure you're kept aware of what's going on at all times.
discovery
A collaborative session to uncover your brand essence
Marketing Content & Activities Audit
We review your existing marketing content, collateral and activities to understand where your brand is today and where it needs to be tomorrow.
Brand Core Workshop
We explore your brand foundation and develop your brand voice, mission, vision, purpose and values.
Category & Positioning Recommendations
We determine your target audiences and how to make your brand stand out among other choices.
Design
Custom visual identity and storybook creation
Visual Identity Development
Logo Design, typeface selection, color palette creation, imagery guidelines and recommendations. In short, your visual direction going forward.
Brand Storybook
Central messages, targeted messages for stakeholder groups. Learn what to say, who to say it to, and when to say it.
Develop
Bespoke website development and media production
Website Strategy, Design & Development
Focused on brand awareness and visitor conversion. Your new website will work for you 24/7.
Founder / Executive / Team Video & Image Production
Video introduction and images for homepage or About page plus social media shares.
Deploy
Promotional and Launch Campaign
News Announcement and Media Outreach
News release, targeted media list and outreach to targeted media introducing the refreshed brand and mission.
Lead Magnet & Automated Email Marketing Framework
Attract and nurture the right audience for your brand, on autopilot. A free document created to bring in cold leads and warm them up.
Stationery & Printed Collateral Templates
Business cards, stationery, envelopes, brochures, and more.
Social Media Kit Template
Profile images, banners, and post templates
A Long Term Investment In Your Brand!
Package options include brand guidance, strategy, design, website development, video production and more.
click to explore our deliverables
Brand Guidance
& Team Meetings
Regular meetings with you and your team as we build and relaunch your brand.
Crafted Brand Storybook
Our foundational document containing your core brand messaging and stories for different audiences and solutions you deliver.
Complete Visual Identity
Your refreshed and reimagined logo, color palette, typefaces, and images plus instructions on how to keep them consistent and fresh.
Marketing Templates
Ready-to-use templates for your most common marketing collateral.
Social Media
Post Templates
Ready-to-use templates for you business and team social media profiles, posts and stories.
Custom Website Package
Your refreshed and reimagined website developed with all color and content in place and ready to relaunch.
Executive Video with Shorts
Professionally produced video package with your key executive(s) providing your new brand story in long- and short-form video for your website and social media sharing.
News & Media Outreach
News release covering your new brand story developed and distributed to targeted local and industry news media.
Lead Magnet
& Email Sequence
A free giveaway & automated set of emails to nurture your audience into warm leads.
Choose The Best Fit For Your Brand
Start Up
- Comprehensive Brand Workshop
- Brand Storybook
- Visual Brand Refresh
- Basic Brand Style GuideWebsite Refresh
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